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- By Katherine Foster
- 03 Mar 2026
A recent analysis has uncovered that automatically produced content has penetrated the alternative medicine publication category on the online marketplace, with products advertising cognitive support gingko formulas, digestive aid fennel preparations, and citrus-based wellness chews.
Per analyzing numerous titles published in Amazon's natural medicines subcategory between the first three quarters of this year, analysts concluded that 82% seemed to be written by AI.
"This represents a damning revelation of the extensive reach of unlabelled, unverified, unchecked, probably artificially generated material that has thoroughly penetrated Amazon's ecosystem," wrote the investigation's primary author.
"There is a huge amount of alternative medicine information circulating presently that's absolutely rubbish," said a professional herbal practitioner. "Automated systems cannot discern the method of separating through the poor-quality content, all the garbage, that's of absolutely no consequence. It could misguide consumers."
One of the ostensibly AI-created publications, Natural Healing Handbook, currently maintains the No 1 bestseller in Amazon's skincare, aromatherapy and natural medicines categories. The publication's beginning touts the publication as "a guide for self-trust", encouraging readers to "focus internally" for remedies.
The author is listed as Luna Filby, whose platform profile describes the author as a "35-year-old herbalist from the coastal town of an Australian coastal town" and creator of the brand a herbal product line. Nonetheless, no trace of the writer, the company, or associated entities appear to have any online presence outside of the marketplace profile for the publication.
Research discovered numerous red flags that indicate potential artificially produced herbalism text, including:
These books constitute a broader pattern of unconfirmed AI content being sold on Amazon. In recent times, wild mushroom collectors were cautions to bypass wild plant identification publications marketed on the platform, seemingly created by automated programs and featuring questionable information on identifying lethal mushrooms from edible varieties.
Business representatives have called for the platform to commence marking artificially created text. "Any book that is completely AI-created must be marked as such and low-quality AI content should be eliminated as an urgent priority."
In response, the platform declared: "We maintain publication standards governing which publications can be made available for purchase, and we have active and responsive systems that help us detect text that contravenes our requirements, regardless of whether AI-generated or not. We dedicate significant effort and assets to guarantee our guidelines are complied with, and eliminate titles that do not adhere to those standards."
Elara is a seasoned gaming journalist with a passion for slot mechanics and player strategies.